Lake County Sticker Shock Project

 

Goal: to reach adults who might purchase alcohol legally and provide it to minors!

 

This program is being coordinated by the Safe Climate Coalition of Lake County, Inc. with assistance from the SADD Chapters and the Lake County Sheriff’s Office.  For more information or to get involved, please call Debi MacIntyre at 352.408.2009.  Funding for this project is provided by the Florida Office of Drug Control through the 2006 Alcohol Initiative Grant award to the Safe Climate Coalition of Lake County, Inc.

 

What is Lake County Sticker Shock Project?

·         A county wide public awareness campaign that places stickers on multi-packs of beer, wine coolers and other alcohol products that appeal to underage drinkers.  Posters will also be made available for cooler doors.

·         Aims to discourage adults from providing alcohol to minors.

·         This campaign involves the Lake County SADD Chapters with support from the Safe Climate Coalition targeting retailers in Lake County that include small convenience stores and large supermarkets.

·         Sponsored by the Safe Climate Coalition of Lake County, Inc. with funding the Office of Drug Control, Drug Free Communities Alcohol Initiative.

 

Why have a Lake County Sticker Shock Project?

·         Raises public awareness about underage drinking and youth access to alcohol.

·         Builds collaboration between youth, retailers, concerned parents, community members, and law enforcement and prevention professionals.

·         Strengthens the deterrent effect of the law against providing alcohol to minors.

·         Generates positive media coverage.